September 6, 2024 This Week's Top Marketing News Customer Journey Maps: How to Create Really Good Ones Many people might be familiar with the buyer's journey but donāt have a customerās journey mapped out for their business. A customer journey is your brandās interaction with a potential customer once they know their pain point and after interacting with you. Each touch point with your customers would be considered a part of the customer journey. HubSpot defines its customer journey as...
about 1 month agoĀ ā¢Ā 3 min read
August 30, 2024 This Week's Top Marketing News 20 Marketing LIES You Need to Stop Believing Whether you are a marketer or not, have you ever believed at least one of these lies? *raise hand* Itās ok. Now is the time to realize that you donāt have to believe these lies because they are just that, lies. Itās not so much about being scared as facing the unknown. Youāre probably not a marketer at heart - you know your business - but maybe not the best way to promote it. The author offers up 20...
about 1 month agoĀ ā¢Ā 4 min read
August 23, 2024 This Week's Top Marketing News Creating Winning Email Marketing Welcome Sequences Creating and cultivating a good email list is one of the best marketing tools you can successfully manage on your own. The welcome email is typically a āThanks for joining the listā but Social Media Examiner argues that using it as a welcome email sequence can build trust and help keep people interested in your emails and your services. They cover the outline of a 7 email strategy with examples...
about 2 months agoĀ ā¢Ā 4 min read
August 16, 2024 This Week's Top Marketing News Creating Value And Content Across Multiple City And Area Service Pages If you're a local business that covers a larger area, like a personal injury attorney, a handyman, or a trade school, consider creating content to target people in the specific areas you cover. Google will tell you that ācity pagesā are bad for SEO and that you shouldnāt do them on your website. However, if done correctly, city pages can be a great asset for your website and...
about 2 months agoĀ ā¢Ā 4 min read
August 9, 2024 This Week's Top Marketing News Federal Judge Rules Google Violated Antitrust Law Google has been in the news lately but for all the wrong reasons. A federal judge ruled that Google violated US antitrust law by maintaining a monopoly in the search and advertising markets. Google was attempting to make the argument that they were the best, which is why people prefer to use Google (up to 90% of searches in 2020). However, the ruling focused on Googleās exclusive search deals with...
2 months agoĀ ā¢Ā 4 min read
August 2, 2024 This Week's Top Marketing News What Are Productized Services? Businesses that sell products have something physical the customer can touch, feel, test drive, try on, or sample before they buy it. These tangibles help the consumer mind quickly equate what they are getting for their money. Service businesses are different. It is harder to see the service since it lacks the physical state. Consumers are forced to estimate the time it will take to complete the job. This is usually...
2 months agoĀ ā¢Ā 6 min read
July 26, 2024 This Week's Top Marketing News Video Content Marketing Strategy: Balancing Quality and Quantity Having the right videos for each stage of your buyer's journey can mean the difference between success and just plain meh leads. Some marketers use a method like āQvQ Balanceā to produce the right content to reach their audience as they move through the funnel. #1 Awareness - 15-30 seconds: You want to create a large volume of short, engaging video content to capture attention and...
3 months agoĀ ā¢Ā 4 min read
July 19, 2024 This Week's Top Marketing News How To Reboot Your Old Content (and Create Future Treasures) Most content marketing strategies begin with an endless stream of content topic ideas. You masterfully create world-shifting content about all your customersā biggest problems, thought-provoking opinion pieces, and insights into your brand story and company culture. The problem is that this stream of ideas eventually slows to a measly drip. What do you do then? Everything evolves. Your...
3 months agoĀ ā¢Ā 7 min read
July 12, 2024 This Week's Top Marketing News A Simple Guide To AI Content Marketing We believe that you should always work smarter, not harder. However many businesses are only scratching the surface of what using AI in content marketing can do for them. Feeding AI with generic prompts will generate generic responses, making more work for you in the long run. Just like a fine, handcrafted knife, AI is a tool that becomes incredibly useful once you have a little instruction on how to use it....
3 months agoĀ ā¢Ā 4 min read