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Fishbowl Friday

This week's top marketing news.

Our team spends the week reading everything on the internet related to marketing and highlights the best news you need to know about in our weekly email called Fishbowl Friday. Subscribe today and get all the best marketing news sent straight to your inbox in a fun, 5-minute read.

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Steal These Top Big Brand Marketing Tactics

June 14, 2024 This Week's Top Marketing News Google To Struggling Sites: Focus On Your Audience, Content Quality If your website is struggling to get organic traffic from Google Search – there are three core areas you should focus on, according to Google’s Search Liaison Danny Sullivan: Continue creating high-quality content – do what you think is best for your readers. Diversify your traffic sources and promote your content across multiple channels. Build an engaged audience that comes to...

4 days ago • 5 min read

June 7, 2024 This Week's Top Marketing News Hacking the Human Mind With Applied Behavioral Marketing Your customer has the attention span of a goldfish, or less if your customer base also includes Gen Z. How can you cut through the noise? Behavioral Science. By understanding the fundamental drivers of human decision-making and behavior, brands can craft marketing campaigns that work with, rather than against, human nature. How to Apply Behavioral Science to Your Marketing Make Your Brand...

11 days ago • 4 min read

May 31, 2024 This Week's Top Marketing News An Anonymous Source Shared Thousands of Leaked Google Search API Documents with Me; Everyone in SEO Should See Them Talk about a data dump. Rand Fishkin, who co-founded Moz, received an anonymous leak of thousands of pages of API documents claiming to be direct from Google and including details of how it ranks certain sites. Fishkin did his due diligence and authenticated the documents with former and current Google employees who stated they had the...

18 days ago • 3 min read

May 24, 2024 This Week's Top Marketing News Has ChatGPT Launched Its Search Product In Stealth? ChatGPT4o was released this week and they quietly included a search feature that crawls websites. Instead of answering a query immediately, it now says “Searching the web”. - That’s Bing. Then it will provide the output/answer and include the websites crawled. Citations are provided as well. The search experience is easy to use and less intrusive than Google’s AI experience that launched within the...

25 days ago • 3 min read

May 17, 2024 This Week's Top Marketing News Google Rolls Out AI-Powered Overviews To US Search Results Google is in it’s Gemni Era. Google's recent announcements at its I/O developer conference unveil significant upgrades to Google Search, integrating their generative AI, Gemini directly into the platform. These “enhancements” aim to change how users access information from search, offering adjustable overviews, multi-step reasoning for complex queries, planning capabilities for tasks like...

about 1 month ago • 4 min read

May 10, 2024 This Week's Top Marketing News Localized SERPs: Winning Traffic and Leads with Service Area Pages Local SEO city pages could be the missing piece in your local SEO strategy. Local city pages are specific content created for the city where or near your business is performing services. They are meant to capture the “Painting services in CITY” or “Landscapers in CITY”. Usually, the headlines, URLs, and content contain the city and the keyword. Google said a while back that city...

about 1 month ago • 4 min read

May 3, 2024 This Week's Top Marketing News How to Transform Your Google Ads Headlines with Anti-Audiences You only get 30 precious characters to make an impact on people looking for your services, so why would you want to include text to attract anti-audiences in your ad copy? Great ad headlines can help your potential customers make a split-second decision about your services and know that it’s precisely what they are looking for. Your ad needs to smartly qualify each click. You want your ad...

about 2 months ago • 5 min read

April 26, 2024 This Week's Top Marketing News How to Create a Social Media Calendar to Plan Your Content How about creating a little structure around your life? Like the best sports moms, you need a schedule to get you where you need to be. Enter your social media calendar, which maps out your entire season, err social campaigns. I don’t know about you, but I work best seeing it all plotted out day by day. We prefer a month-at-a-glance calendar, but an Excel sheet works, too. HubSpot rounded...

about 2 months ago • 4 min read

April 19, 2024 This Week's Top Marketing News Topic Clusters for SEO: What They Are & How to Create Them Google is placing a lot of emphasis on E-E-A-T which stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Content that meets these expectations ranks well in the Google algorithm. So, how do you E-E-A-T? By using Topic Clusters. A topic cluster is a group of pages interrelated on your website that link to one another. At the center of the topic cluster is a pillar page...

about 2 months ago • 5 min read

April 5, 2024 This Week's Top Marketing News How to Use Benefits as a Competitive Advantage In 1960, Theodore Levitt unveiled a pivotal concept: customers don't buy products for the features but rather for the benefits they bring. This notion, termed "marketing myopia," emphasizes the importance of focusing on customer needs rather than product features. By focusing on the benefits you provide, you accomplish several important things: You show customers you understand their needs and how your...

2 months ago • 6 min read
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