August 30, 2024 This Week's Top Marketing News 20 Marketing LIES You Need to Stop Believing Whether you are a marketer or not, have you ever believed at least one of these lies? *raise hand* It’s ok. Now is the time to realize that you don’t have to believe these lies because they are just that, lies. It’s not so much about being scared as facing the unknown. You’re probably not a marketer at heart - you know your business - but maybe not the best way to promote it. The author offers up 20...
8 days ago • 4 min read
August 23, 2024 This Week's Top Marketing News Creating Winning Email Marketing Welcome Sequences Creating and cultivating a good email list is one of the best marketing tools you can successfully manage on your own. The welcome email is typically a “Thanks for joining the list” but Social Media Examiner argues that using it as a welcome email sequence can build trust and help keep people interested in your emails and your services. They cover the outline of a 7 email strategy with examples...
15 days ago • 4 min read
August 16, 2024 This Week's Top Marketing News Creating Value And Content Across Multiple City And Area Service Pages If you're a local business that covers a larger area, like a personal injury attorney, a handyman, or a trade school, consider creating content to target people in the specific areas you cover. Google will tell you that “city pages” are bad for SEO and that you shouldn’t do them on your website. However, if done correctly, city pages can be a great asset for your website and...
23 days ago • 4 min read
August 9, 2024 This Week's Top Marketing News Federal Judge Rules Google Violated Antitrust Law Google has been in the news lately but for all the wrong reasons. A federal judge ruled that Google violated US antitrust law by maintaining a monopoly in the search and advertising markets. Google was attempting to make the argument that they were the best, which is why people prefer to use Google (up to 90% of searches in 2020). However, the ruling focused on Google’s exclusive search deals with...
29 days ago • 4 min read
August 2, 2024 This Week's Top Marketing News What Are Productized Services? Businesses that sell products have something physical the customer can touch, feel, test drive, try on, or sample before they buy it. These tangibles help the consumer mind quickly equate what they are getting for their money. Service businesses are different. It is harder to see the service since it lacks the physical state. Consumers are forced to estimate the time it will take to complete the job. This is usually...
about 1 month ago • 6 min read
July 26, 2024 This Week's Top Marketing News Video Content Marketing Strategy: Balancing Quality and Quantity Having the right videos for each stage of your buyer's journey can mean the difference between success and just plain meh leads. Some marketers use a method like “QvQ Balance” to produce the right content to reach their audience as they move through the funnel. #1 Awareness - 15-30 seconds: You want to create a large volume of short, engaging video content to capture attention and...
about 1 month ago • 4 min read
July 19, 2024 This Week's Top Marketing News How To Reboot Your Old Content (and Create Future Treasures) Most content marketing strategies begin with an endless stream of content topic ideas. You masterfully create world-shifting content about all your customers’ biggest problems, thought-provoking opinion pieces, and insights into your brand story and company culture. The problem is that this stream of ideas eventually slows to a measly drip. What do you do then? Everything evolves. Your...
about 2 months ago • 7 min read
July 12, 2024 This Week's Top Marketing News A Simple Guide To AI Content Marketing We believe that you should always work smarter, not harder. However many businesses are only scratching the surface of what using AI in content marketing can do for them. Feeding AI with generic prompts will generate generic responses, making more work for you in the long run. Just like a fine, handcrafted knife, AI is a tool that becomes incredibly useful once you have a little instruction on how to use it....
about 2 months ago • 4 min read
July 5, 2024 This Week's Top Marketing News Happy Independence Day from Neon Goldfish While the entire Neon Goldfish team is celebrating America's birthday with a long 4-day weekend, we didn't want to leave our loyal Fishbowl Friday readers hanging. We have a shortened version of our weekly marketing newsletter this week and will resume the normal format next Friday. How to Take the All-Important Second Step in Your Content Marketing Strategy Any business that has started a content marketing...
2 months ago • 2 min read