August 23, 2024
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This Week's Top Marketing News

Creating Winning Email Marketing Welcome Sequences

Creating and cultivating a good email list is one of the best marketing tools you can successfully manage on your own. The welcome email is typically a “Thanks for joining the list” but Social Media Examiner argues that using it as a welcome email sequence can build trust and help keep people interested in your emails and your services.

They cover the outline of a 7 email strategy with examples (thank you!), that you can recreate and use in your sequences.

In addition, they cover:

• Timing Your Email Welcome Sequence
• Using Social Media to Recover Lost Subscribers
• Customizing Email Marketing Welcome Sequences for Different Business Types
• Measuring the Success of Your Email Marketing Welcome Sequences

An interesting suggestion is to get rid of the double opt-in - to make sure they stay a subscriber - and instead use other metrics like replying and link clicks to determine eligibility. Now for most small businesses - this is a moot point, you’re not signing up 10k subscribers a month where you need a way to whittle your subscribers, but it’s an interesting suggestion.

Fish Food:

We love an article with examples of people who have found success in trying something new and offering ways that anybody can recreate it. Remember - not everyone who joins your list is ready to buy right now. Email sequences can help nurture your subscribers to move through the stages of your buyer's journey.

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​How To Transform Your Blog Posts Into Infographics

You spend a lot of time, effort, and money polishing your content to resonate with your audience. It’s discouraging to find out that not many people will read all those words you wrote. It’s not because you didn’t write valuable content. We don’t always recognize the value in what we see until it’s presented through different lenses. That’s why we stress the importance of redistributing your content in different ways. Infographics are visually catchy, might stop the scroll, and eventually lead consumers to your website. If you’re ready to learn how to convert your content into infographics, we’ve got an easy-to-follow guide for you.
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​11 Best Email Marketing Software For E-commerce [2024]

Email marketing helps businesses grow by increasing sales, building customer relationships, boosting brand awareness, driving website traffic, and providing valuable customer insights. It's cost-effective, easy to automate, and delivers a high return on investment. That all sounds great, but how do you create an email campaign? There are a lot of platforms to choose from. Let’s compare some of the best, user-friendly email marketing tools to help you build your first campaign.
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22 Tips to Write Catchy Email Subject Lines [+ Examples]

According to HubSpot’s 2024 State of Marketing Report, 41% of email marketers rank email as their most effective channel. The key to success?

A compelling email subject line.

As the first thing subscribers see, a good subject line can make or break your open rates. So what are a few tips to make a a good subject line?

• Urgency
• Curiosity
• Offers
• Personalization
• Relevance and Timelines
• Name Recognition
• Cool Stories
• Length

And you know HubSpot will come through with the examples of each so you can see some tested Subject lines that were clicked. They continue the article with best practices, examples, and a how-to section. Susie is partial to #17.
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Fish Food:

Yes, "open rate" is still (sort of) a metric in email marketing. It refers to the percentage of recipients who open an email out of the total number of recipients who received it. Open rates can help you measure how well your email subject lines are performing since the subject line often influences whether someone decides to open an email or not.

However, some companies—like HubSpot—are shying away from using only open rates due to inflated metrics after privacy concerns. Make sure you’re looking at the whole picture when you test your subject lines. Having a great subject line is always a good thing, and these tips can help.

Content Writing Examples, Tips, and Resources

It’s all about the content. If you are struggling to figure out how to connect with your audience, use some of these tips to get your creative​ content mojo going. Ideas like going for the surprise, text is a starting role, formatting, clarity, action words, shorter word counts, scanning your content, and reading aloud can help you create better content for your audience.
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​Google's Known Ranking Factors: What to Know in 2024

Helpful reliable content. That’s the secret sauce Google says helps identify your website as authoritative. But, there are a couple of other things you can be doing to feed the Google machine like author bylines, fresh content, and backlinks. While it's important to understand the top-ranking factors, the list provided should be used as a guide, not a strict rule, since only Google knows the exact factors. Avoid over-optimizing for search engines and instead focus on optimizing for humans. Prioritizing user experience will ultimately lead to better results in Google's rankings.
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21 Great Ideas To Get Your Content Audience To Take Action

You’ve got great content. Content that is driving traffic to your website.

Now how can you turn your audience into leads?

You’ve got to get them to take action.

It can be as simple as doing a poll or submitting the form on your website for more information on your services.

Content Marketing World polled their speakers at their recent event to get their top tips to convert your audience.

• Deliver solutions
• Solve the unsolvable
• Make them care
• Contemplate avoidance
• Give the answers they seek
• Be deliberate
• Stick to the definition
• Do these two words - talk human.
• Don’t go all AI
• Tell a story
• Helpful tops fun
• Design it for function
• Follow this path
• Stop hawking
• Create without conversion goal
• Spark cohesive experiences
• Be straightforward
• Know what’s next
• Think on and off
• Start with the end in mind
• Go for their motivation

Fish Food:

Get organized and find ways to spark curiosity. Come up with a great way to hook your audience where they can’t help but be compelled to take the next step. Make sure the next step you want someone to take is clear and concise. Use these tips to help motivate people through your buyer’s journey.

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