July 12, 2024 This Week's Top Marketing NewsA Simple Guide To AI Content MarketingWe believe that you should always work smarter, not harder. However many businesses are only scratching the surface of what using AI in content marketing can do for them. Feeding AI with generic prompts will generate generic responses, making more work for you in the long run. Just like a fine, handcrafted knife, AI is a tool that becomes incredibly useful once you have a little instruction on how to use it. How To Use AI In Your Content Marketing Strategy:
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If you’ve been on the fence about starting a blog - there is no better time to start. But how much will it cost? In real dollars?
HubSpot came through with a pretty accurate breakdown of the cost associated with starting a blog on your own. This is a no-fluff estimate. If you want to upgrade the base model with leather and a sunroof, it's going to cost a little more.
Fish Food:
While this is a good start, it does not account for things like social media and email promotion. It also doesn’t include the time cost to your business if you take it on yourself. But, if you are looking for help starting, maintaining, or boosting your blog production - Neon Goldfish can help.
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If you're looking for a better way to track and measure your social media marketing efforts, there are some extremely simple KPIs to consider. These often overlooked elements can help you assess the real impact of your posts in a more social and engaging way. Nurturing a social media marketing campaign is only worth your time if it’s working for you. Here’s how to be sure.
When your goal is to be found in search results, the focus shifts to creating content that grabs attention instead of building trust. This pressure often leads to producing material aimed at ranking for Google rather than content meant to lead, entertain, or inform. So can you do both? Yes…but focus on trust and authenticity first.
As an email marketer, you're up against new challenges all of the time. Technology is giving mailbox providers more control over how emails are displayed and managed. Recent changes, like advancements in AI, growing concerns about user privacy, efforts to declutter inboxes, and environmental factors like climate change are reducing your authority over how your emails reach your audience.
What you can expect:
With all of these changes, any outdated email practices could harm your campaigns. To navigate these shifts successfully, it's important to understand their implications and update your email marketing strategy.
Fish Food:
The rules of email marketing are clearly changing…and this is likely not the end of it. Between AI-driven inbox management, heightened privacy concerns, and efforts to streamline our inboxes, our control over how our messages are being seen is shrinking. Consider this your wake-up call to avoid getting lost in the noise.
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September 6, 2024 This Week's Top Marketing News Customer Journey Maps: How to Create Really Good Ones Many people might be familiar with the buyer's journey but don’t have a customer’s journey mapped out for their business. A customer journey is your brand’s interaction with a potential customer once they know their pain point and after interacting with you. Each touch point with your customers would be considered a part of the customer journey. HubSpot defines its customer journey as...
August 30, 2024 This Week's Top Marketing News 20 Marketing LIES You Need to Stop Believing Whether you are a marketer or not, have you ever believed at least one of these lies? *raise hand* It’s ok. Now is the time to realize that you don’t have to believe these lies because they are just that, lies. It’s not so much about being scared as facing the unknown. You’re probably not a marketer at heart - you know your business - but maybe not the best way to promote it. The author offers up 20...
August 23, 2024 This Week's Top Marketing News Creating Winning Email Marketing Welcome Sequences Creating and cultivating a good email list is one of the best marketing tools you can successfully manage on your own. The welcome email is typically a “Thanks for joining the list” but Social Media Examiner argues that using it as a welcome email sequence can build trust and help keep people interested in your emails and your services. They cover the outline of a 7 email strategy with examples...