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Fishbowl Friday

This week's top marketing news.

Our team spends the week reading everything on the internet related to marketing and highlights the best news you need to know about in our weekly email called Fishbowl Friday. Subscribe today and get all the best marketing news sent straight to your inbox in a fun, 5-minute read.

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McDonald's is Testing Billboards That Smell Like Their French Fries 🍟

April 19, 2024 This Week's Top Marketing News Topic Clusters for SEO: What They Are & How to Create Them Google is placing a lot of emphasis on E-E-A-T which stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Content that meets these expectations ranks well in the Google algorithm. So, how do you E-E-A-T? By using Topic Clusters. A topic cluster is a group of pages interrelated on your website that link to one another. At the center of the topic cluster is a pillar page...

about 23 hours ago • 5 min read

April 5, 2024 This Week's Top Marketing News How to Use Benefits as a Competitive Advantage In 1960, Theodore Levitt unveiled a pivotal concept: customers don't buy products for the features but rather for the benefits they bring. This notion, termed "marketing myopia," emphasizes the importance of focusing on customer needs rather than product features. By focusing on the benefits you provide, you accomplish several important things: You show customers you understand their needs and how your...

15 days ago • 6 min read

March 29, 2024 This Week's Top Marketing News How Marketing Integration Boosts Cross-Channel Success Marketing is not that complicated when you get down to the basics. It is simply being the brand the consumer recalls when the time comes to make a purchase. But, if it’s that simple, why does it feel so damn hard? The challenge is cutting through the noise. This is where marketing integration can help you continue to get your message across to target customers. Marketing integration is the act...

22 days ago • 6 min read

March 22, 2024 This Week's Top Marketing News 20x Your Traffic Using Pinterest: 3 Strategies Jenna Kutcher Swears By The first thing most people think about Pinterest is recipes, home decoration, and clothing/style ideas. Yes, these are the core things that put Pinterest on the map but you might be missing out on not using this tool to drive traffic to your website. How can this be true? Influencer Jenna Kutcher shares her story about using Pinterest as the #1 driver of organic website...

29 days ago • 8 min read

March 15, 2024 This Week's Top Marketing News How to Write a Headline That Drives More Clicks Copywriters always preach about how crucial it is to nail your headlines. That's because the headline is the make-or-break moment for whether someone clicks on your content. Writing a killer headline is no walk in the park. There's no one-size-fits-all formula for it, and while there are many tips out there – like using power words or teasing the benefits – it's hard to know which ones to go with....

about 1 month ago • 5 min read

March 8, 2024 This Week's Top Marketing News The Miley Cyrus Approach To Marketing — Why It's a Radically Different Method For Achieving Brand Impact Ken got a bit grumpy when Susie suggested this, but I promise there will be a lesson! What does Miley’s Grammy win and marketing have to do with each other? In her acceptance speech, when she won Best Pop Solo Performance, she told a story: “There was a little boy that all he wanted for his birthday was a butterfly. And so his parents gave him a...

about 1 month ago • 5 min read

March 1, 2024 This Week's Top Marketing News February "Google Bugs" Google didn’t eat their Wheaties in February. They have had several issues with many of the products business owners use. If you saw dips in your traffic or reduced leads, it may be Google’s fault - which doesn’t help the average business owner sleep any better. Many of these issues have been resolved, but make sure you take a pulse of your business on Google to notice any changes that may have happened over the past 30 days....

about 2 months ago • 5 min read

February 23, 2024 This Week's Top Marketing News 8 Benefits of Having Your WordPress Website Professionally Maintained Creating a website is a team effort not just for the business owner who makes decisions based on layout and design but also for the company building your website. Other things like hosting, domain management, Google Analytics, and “stuff” are out of sight and out of mind for the average business owner. But you - you handsome devil - are no average business owner. You...

about 2 months ago • 4 min read

February 16, 2024 This Week's Top Marketing News You're Wasting Your Time Creating Social Media Content Do you feel like when you post on a social media platform, you’re just screaming into the void? Neil Patel found some interesting numbers about daily posts on the various platforms your business might be posting on. Just look at how many daily posts are on each platform! TikTok – 23 million YouTube – 216 million Facebook – 350 million X – 500 million LinkedIn – 2 million Instagram – 95...

2 months ago • 4 min read

February 9, 2024 This Week's Top Marketing News Want To Watch Super Bowl 2024 Commercials Before the Big Game? These Ads Are Already Live. Do you watch the big game for the football or the ads? With over 100 million people watching, advertisers are spending big money to get in front of potential customers. In addition to the beer, soda, and snack commercials, brands like Doordash, Etsy, Oikos yogurt, Booking.com, Paramount, and BIC Lighters are entering the mix. The current favorites around...

2 months ago • 5 min read
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