May 24, 2024 This Week's Top Marketing NewsHas ChatGPT Launched Its Search Product In Stealth?ChatGPT4o was released this week and they quietly included a search feature that crawls websites. Instead of answering a query immediately, it now says “Searching the web”. - That’s Bing. Then it will provide the output/answer and include the websites crawled. Citations are provided as well. The search experience is easy to use and less intrusive than Google’s AI experience that launched within the SERPs last week. The article has screenshots of the new experience and ways to summarize and help you create better prompts, for better answers. Fish Food:
60 Days, 58 LinkedIn Posts, 568,000 Impressions Killer Tips For Content Marketing To Generate Digital BuzzIs your content marketing strategy creating a buzz? If not, you can make some small changes to better leverage your published content that can lead to BIGGER results. Apply some of the following tips to create a little buzz in your target audience without completely overhauling your content.
Fish Food:
TikTok Users Continue To Grow and Evolve Web Design Glossary: 38 Terms & Definitions You Need To Know [Infographic] Here are a couple of common terms most people know:
Here are some that you might want to polish up on:
How Google Harms Search Advertisers In 20 SlidesIn the U.S. vs. Google antitrust trial, the Department of Justice (DOJ) argued that Google manipulated ad auctions and inflated costs to boost its revenue, which harmed advertisers. The DOJ presented a summary and slides during their closing arguments that focused on search advertising to support their case. Key points included:
Fish Food:
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September 6, 2024 This Week's Top Marketing News Customer Journey Maps: How to Create Really Good Ones Many people might be familiar with the buyer's journey but don’t have a customer’s journey mapped out for their business. A customer journey is your brand’s interaction with a potential customer once they know their pain point and after interacting with you. Each touch point with your customers would be considered a part of the customer journey. HubSpot defines its customer journey as...
August 30, 2024 This Week's Top Marketing News 20 Marketing LIES You Need to Stop Believing Whether you are a marketer or not, have you ever believed at least one of these lies? *raise hand* It’s ok. Now is the time to realize that you don’t have to believe these lies because they are just that, lies. It’s not so much about being scared as facing the unknown. You’re probably not a marketer at heart - you know your business - but maybe not the best way to promote it. The author offers up 20...
August 23, 2024 This Week's Top Marketing News Creating Winning Email Marketing Welcome Sequences Creating and cultivating a good email list is one of the best marketing tools you can successfully manage on your own. The welcome email is typically a “Thanks for joining the list” but Social Media Examiner argues that using it as a welcome email sequence can build trust and help keep people interested in your emails and your services. They cover the outline of a 7 email strategy with examples...