May 31, 2024 This Week's Top Marketing NewsAn Anonymous Source Shared Thousands of Leaked Google Search API Documents with Me; Everyone in SEO Should See ThemTalk about a data dump. Rand Fishkin, who co-founded Moz, received an anonymous leak of thousands of pages of API documents claiming to be direct from Google and including details of how it ranks certain sites. Fishkin did his due diligence and authenticated the documents with former and current Google employees who stated they had the hallmarks of their API and code language. Also, Google also admitted the documents in the leak were real. The leak suggests that information that Google has said publicly DOESN’T count…well actually does. Things like like clicks, Chrome user data, and more. So, far there have not been many gigantic surprises... mostly things everyone suspected that are now confirmed. One interesting piece uncovered was Google inflating (or deflating) the results of certain information during the COVID-19 pandemic and the US democratic election. Again, things we all suspected are now confirmed. Fish Food:
Google To Shut Down Business Profile Chat Feature Eat a Rock a Day, Put Glue on Your Pizza: how Google’s AI is Losing Touch with Reality 5 Ways to Connect With Gen Z In Your Brand MessagingGen Z, born between 1996 - 2010, are ready to spend their dollars, but they want to do so with brands that lead with transparency. If you are looking to connect with the generation that approaches consumerism with intentionality, we’ve got the tips to help you make a connection.
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September 6, 2024 This Week's Top Marketing News Customer Journey Maps: How to Create Really Good Ones Many people might be familiar with the buyer's journey but don’t have a customer’s journey mapped out for their business. A customer journey is your brand’s interaction with a potential customer once they know their pain point and after interacting with you. Each touch point with your customers would be considered a part of the customer journey. HubSpot defines its customer journey as...
August 30, 2024 This Week's Top Marketing News 20 Marketing LIES You Need to Stop Believing Whether you are a marketer or not, have you ever believed at least one of these lies? *raise hand* It’s ok. Now is the time to realize that you don’t have to believe these lies because they are just that, lies. It’s not so much about being scared as facing the unknown. You’re probably not a marketer at heart - you know your business - but maybe not the best way to promote it. The author offers up 20...
August 23, 2024 This Week's Top Marketing News Creating Winning Email Marketing Welcome Sequences Creating and cultivating a good email list is one of the best marketing tools you can successfully manage on your own. The welcome email is typically a “Thanks for joining the list” but Social Media Examiner argues that using it as a welcome email sequence can build trust and help keep people interested in your emails and your services. They cover the outline of a 7 email strategy with examples...