May 17, 2024 This Week's Top Marketing NewsGoogle Rolls Out AI-Powered Overviews To US Search ResultsGoogle is in it’s Gemni Era. Google's recent announcements at its I/O developer conference unveil significant upgrades to Google Search, integrating their generative AI, Gemini directly into the platform. These “enhancements” aim to change how users access information from search, offering adjustable overviews, multi-step reasoning for complex queries, planning capabilities for tasks like meal prep and vacations, AI-organized search result pages, and visual search querying. What does it mean? Eh, it’s not going to tank your traffic, but you will probably see a decrease in clicks. Cool Google. Cool. The article goes on to offer ideas on how to prepare and optimize your current website for the new Gemini era. How to Optimize Your Site for SGE
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Push Notifications Explained: How They Work and Why They Matter 11 Powerful Referral Strategies That Will Supercharge Your Sales, According to Experts 7 Important SEO Considerations to Take When Building a New Website 7 B2B Content Distribution Strategies That WorkIf you’ve got content, it’s time to figure out how best to get it out there in the world for your potential customers to see. According to Content Marketing Institute, the most effective B2B content distribution channels, are:
The study also found that the top goals for B2B content marketing are brand awareness (86%), lead generation (85%), and engagement (81%). But the key to success? Always keep your target audience at the heart of your strategy.
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Instagram Says Posting Longer Reels Can Hurt Your Performance How to Succeed with the YouTube Algorithm in 2024 13 Skills You Must Develop To Become Amazing at Content MarketingIf you’ve been discouraged by the results of your content marketing efforts and feel like you wish you had more time to invest, there's a good reason for that. You can wear many hats in your company, but not all of them well…so if you want more out of your strategy, it might be time to recruit some help. Uberflip shared their infographic on top skills needed for content marketers. Here’s what makes their list:
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July 26, 2024 This Week's Top Marketing News Video Content Marketing Strategy: Balancing Quality and Quantity Having the right videos for each stage of your buyer's journey can mean the difference between success and just plain meh leads. Some marketers use a method like “QvQ Balance” to produce the right content to reach their audience as they move through the funnel. #1 Awareness - 15-30 seconds: You want to create a large volume of short, engaging video content to capture attention and...
July 19, 2024 This Week's Top Marketing News How To Reboot Your Old Content (and Create Future Treasures) Most content marketing strategies begin with an endless stream of content topic ideas. You masterfully create world-shifting content about all your customers’ biggest problems, thought-provoking opinion pieces, and insights into your brand story and company culture. The problem is that this stream of ideas eventually slows to a measly drip. What do you do then? Everything evolves. Your...
July 12, 2024 This Week's Top Marketing News A Simple Guide To AI Content Marketing We believe that you should always work smarter, not harder. However many businesses are only scratching the surface of what using AI in content marketing can do for them. Feeding AI with generic prompts will generate generic responses, making more work for you in the long run. Just like a fine, handcrafted knife, AI is a tool that becomes incredibly useful once you have a little instruction on how to use it....