February 23, 2024
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This Week's Top Marketing News

8 Benefits of Having Your WordPress Website Professionally Maintained

Creating a website is a team effort not just for the business owner who makes decisions based on layout and design but also for the company building your website. Other things like hosting, domain management, Google Analytics, and “stuff” are out of sight and out of mind for the average business owner.

But you - you handsome devil - are no average business owner. You subscribe to Fishbowl Friday, so you know that a set-and-forget website is a recipe for disaster.

You need a website maintenance plan. Luckily, this infographic outlines some of the ways a website maintenance plan can benefit your website and your business like:

• Security uncompromised
• UX and accessibility improved
• Conversion flow uninterrupted
• SEO and web performance
• Business focus maintained
• Investment protected
• Reducing lost business
• Getting extra creativity input
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Fish Food: Having a web maintenance plan is just as important as creating your website. Hiring a website maintenance team can help you secure your website and keep it up to date with any theme and plugin updates. They can also create security measures to help shore up any security vulnerabilities in your website. If you’re looking for a knowledge team that you can trust to handle business - Neon Goldfish can help!

Google Will Issue Advertisers Credit Refunds After Overcharging Error - Google says they overcharged a “small” number of advertisers in late 2023 who were running Display and 360 campaigns. This is our surprised face. They will individually contact you if they think you were overcharged, but it’s probably a good idea to review your ad account spending from Q4, just in case.

Market Research: A How-To Guide and Template - Market research can ensure you know your target audience and current market. It can also help you uncover what your competitors are doing well - and where they are missing the boat - ie how you can crush it. HubSpot has some great templates and how-tos to get you started.

9 Actions You Can Take To Get Better Content Results Without Spending More - Want more performance from your content marketing strategy but don’t want to spend more? This is where you can refocus your content marketing on your audience's needs. What are their current challenges? How can you solve these challenges? Ask for feedback on your website’s buying experience and make it better. Re-evaluate your content marketing focus. With some small, inexpensive tweaks, you may get a boost in your results without much time or effort.

50 Small Business Marketing Ideas for 2024

Whether you’re launching a new business or already running one, crafting an online presence is one of the first things you should accomplish.

One of the easiest ways to start marketing your business is via inbound marketing. By crafting an inbound marketing strategy, you essentially roll out a welcome mat for your customers online. Instead of bombarding them with ads or cold calls, you create valuable content that naturally attracts them to your business.

While many B2B companies embrace inbound marketing, education, vocational, and service-based businesses can also benefit from it.

Small Business Marketing Strategies
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• Know your audience.
• Emphasize your value proposition.
• Stay focused on singular goals and objectives.
• Capitalize on short-term plays.
• Double down on what works.
• Understand the power of existing customers.
• Use free promotional tools.
• Create a website to own your online presence.
• Consider blogging to attract prospects to your website.
• Promote yourself on social media.
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Fish Food: Inbound marketing can be a great way to give your online marketing direction. Knowing your buyer and continuing to build trust will demonstrate how awesome it is to work with your new business.

Top 5 Best AI Tools to Elevate Your Game! - ChatGPT is on this list, but this isn’t just about content. There are tools for social media - Circleboom Publish, graphic design - Khroma, video - InVideo, and audio - Murf, that can help you spend less time creating content.

Voice search optimization: What Is it and How Important Is It Now? In 2024, voice assistants are expected to reach 8.4 billion units. That’s more than the world population. As more people use voice assistants in their daily lives, more people will start using voice to find the solutions to what they are looking for. Voice assistants learn natural speech patterns intent and context within searches. While typing out a search on your phone or computer will still be relevant, speaking is quicker than typing. Right now, voice searches are difficult to track. We’re interested to see how to collect voice searches vs typed keywords in the future.

Why UX Design Is Important: A Vital Element for Your Digital Journey

Have you ever purchased something that sounded awesome on paper, but once you had it in your hands, it was a hot mess? User Design or UX is how your product works. We talk a lot about UX when building websites. How does the user navigate your website? Is it easy to find what they are looking for?

This article from Rock Content is a great deep dive into all things UX.

• What Is UX Design and Why Is It Important?
• What Are the Principles of Great UX Design?
• How to Kickstart an Effective UX Design Process
• Consider leveraging user personas
• Zero in on user journeys
• Optimize your experience for multiple devices
• Keep brand assets consistent
• Integrate clear calls-to-action (CTAs)
• Check and test load times
• The Importance of Building a Reliable UX Design Team
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Fish Food: Testing UX should be a top priority before putting anything into the world. Think about your customers and how they will use it correctly - and maybe what it looks like when misusing it. Taking UX into consideration can make for a smooth buyer journey.

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