Our team spends the week reading everything on the internet related to marketing and highlights the best news you need to know about in our weekly email called Fishbowl Friday. Subscribe today and get all the best marketing news sent straight to your inbox in a fun, 5-minute read.
March 29, 2024 This Week's Top Marketing NewsHow Marketing Integration Boosts Cross-Channel SuccessMarketing is not that complicated when you get down to the basics. It is simply being the brand the consumer recalls when the time comes to make a purchase. But, if it’s that simple, why does it feel so damn hard? The challenge is cutting through the noise. This is where marketing integration can help you continue to get your message across to target customers. Marketing integration is the act of unifying marketing across channels. Two key components of marketing integration are: Uniform Messaging: Consistent messaging to boost brand awareness and trust Sharing Data Across Channels: Allowing data to flow between platforms using automation to trigger impressions when the customer is active and interested Too many marketing campaigns live and ultimately die in single channels. They are too one-dimensional limiting the impact that frequency fueled by technology can have. Generating a sales conversation with a customer can take up to 7-8 touchpoints. Marketing integration leveraging a unified message can reach a larger audience. Delivering this message in multiple formats across different channels increases the touchpoints needed for engagement. “In 2019, marketers who used three or more channels in any one campaign earned a 287% higher purchase rate than those who opted for a single-channel campaign.” ​
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Content marketing is an essential part of any successful marketing strategy. Simply put, if you are not creating content that helps your ideal customers navigate through the buyer’s journey, someone else is and you are missing out on a huge opportunity.
You might be asking yourself why create new content when there’s already so much out there. Every single topic has been covered umpteen times by countless individuals. There is no shortage of content already out there but the one version that does not exist is YOUR version. You have a story and you have a very specific voice that (believe it or not) people want to hear. If that’s not enough, consider what content marketing can do for your business.
Backlinko outlines these 4 benefits you can realize from your content marketing efforts:
Okay, now you’re tuned in and ready to begin outlining your content marketing strategy. Where do you start? That’s easy. Go to the places your customers are. This can be found by surveying/interviewing customers and learning where they spend their time researching before, during, and after making a purchase,
The first thing most people think about when they hear content marketing is blogging. Yes, blogging is the OG of content marketing but there are a lot of additional channels and formats to create content beyond text alone. Here are 17 different types of content you can create to communicate your message to your audience.
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​Fish Food: This long list can be overwhelming. Don’t let it scare you. Start simple and create one piece of content in whichever format you feel most comfortable. If you like writing, create a blog. If you’re comfortable talking into a microphone, record a podcast. Choose topics that align with the most common questions your customers ask you. Those very same questions are being searched for on Google and YouTube by so many others who have never heard of you. This is a great opportunity to get your brand in front of brand-new eyeballs. Once you’ve created that first piece of content, repurpose it into different formats and spread it across different channels.
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You finally finished editing your masterpiece of a video and uploaded it to YouTube. So much time was spent outlining the video, writing the script, shooting too many takes, editing all of those shots into a seamless video, and adding the graphics. Before you hit that publish button, make sure you’re giving your video every possible chance to be found by the 2.5 billion YouTube users. Invest time in creating a great video description. The YouTube description is your chance to provide additional information about the content of your video. This is extremely important for letting the YouTube algorithm know what your content is about and how it should be indexed and ranked. This HubSpot article provides 13 useful templates for you to use in your YouTube videos and YouTube Channel.
Remember sterograms? Those were the squiggly lined pictures you would stare at and eventually see a 3D object appear. They were really popular back in the late 1900s which is what my daughter likes to refer to as the time I grew up. Optical illusions can make you second-guess everything. Check out these 20 mind-bending illusions and let us know which one puzzles you the most. The cat hidden in the vertical lines got me.
It’s amazing how much impact something as simple as a “Thank You” can have these days.
We are all thankful for the customers that purchase our products and services. Unfortunately, we sometimes forget to include that after a purchase is made. Sure, you might have a redirect page on your website after they enter the Buy Now button that says thank you and gives additional information about their purchase. Everyone is doing that. This article from Shopify shares 44 different ways you can thank your customers for buying from you that will leave a lasting impression and increase the likelihood of future business.
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One of the most common questions we’ve received in the past 12 months is “How can we integrate AI into our business”? It’s a great question. AI is exciting but also brings a lot of confusion.
Most of us have tinkered around with ChatGPT by entering various prompts to see how it works. It’s amazing how quickly this tool can create useful text that can be applied in a variety of ways. What’s even more exciting is this tool is built using an open-source framework called OpenAI. An open-source framework is a decentralized software model that anyone can integrate with (or use) the tools they want to develop.
LimeWire is opening a world of possibilities in the AI image creation field by providing REST APIs that can be integrated into your website and apps. What does that super-nerdy sentence mean? They are providing open access to their AI technology so you can develop tools on your website or app to generate images using AI.
Here are some things this technology can do:
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​Fish Food: Think for a moment about how you could potentially use this technology on your website. What are some of the ways your site visitors could benefit from manipulating images they upload to your website? This type of tool could attract a lot more attention and traffic to your website and brand. Don’t just stop with AI image generation. There are a lot of additional AI open-source options available to streamline and automate just about anything you can imagine.
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This week's top marketing news.
Our team spends the week reading everything on the internet related to marketing and highlights the best news you need to know about in our weekly email called Fishbowl Friday. Subscribe today and get all the best marketing news sent straight to your inbox in a fun, 5-minute read.
April 26, 2024 This Week's Top Marketing News How to Create a Social Media Calendar to Plan Your Content How about creating a little structure around your life? Like the best sports moms, you need a schedule to get you where you need to be. Enter your social media calendar, which maps out your entire season, err social campaigns. I don’t know about you, but I work best seeing it all plotted out day by day. We prefer a month-at-a-glance calendar, but an Excel sheet works, too. HubSpot rounded...
April 19, 2024 This Week's Top Marketing News Topic Clusters for SEO: What They Are & How to Create Them Google is placing a lot of emphasis on E-E-A-T which stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Content that meets these expectations ranks well in the Google algorithm. So, how do you E-E-A-T? By using Topic Clusters. A topic cluster is a group of pages interrelated on your website that link to one another. At the center of the topic cluster is a pillar page...
April 5, 2024 This Week's Top Marketing News How to Use Benefits as a Competitive Advantage In 1960, Theodore Levitt unveiled a pivotal concept: customers don't buy products for the features but rather for the benefits they bring. This notion, termed "marketing myopia," emphasizes the importance of focusing on customer needs rather than product features. By focusing on the benefits you provide, you accomplish several important things: You show customers you understand their needs and how your...